Monday, April 25, 2011

Aspen Skiing Company Environmental Program On Target to Meet Carbon Goals

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Aspen Skiing Company (ASC) is pleased to announce that the company is on track to achieve target greenhouse gas emissions goals this year as well as unveil new energy saving projects including a ban on incandescent light bulbs (an industry first), installation of a new solar array at The Sundeck, the energy efficient remodel of the Merry-Go-Round restaurant on Aspen Highlands and proactive retrofit of boilers at The Little Nell hotel.

“This year, the company has launched the most ambitious energy efficiency projects in its history,” says Mike Kaplan, CEO, Aspen Skiing Company. “I’m proud of our staff for initiating these projects and continuing to find new ways to reduce energy use.”

Meeting Carbon Goals
ASC has a goal of reducing total C02 emissions by 10 percent by 2012, on a 2000 baseline, even as the company grows. From 2000-2010, ASC was able to reduce C02 emissions from electricity use by 6.5 percent. The company is currently on target to achieve a 5 percent reduction of total C02 emissions in 2011.

“These savings were achieved by increasing automation of snowmaking and using the most efficient snowmaking guns we have available,” says Matt Hamilton, ASC’s Sustainability Manager. “We also made significant progress at the Snowmass Club through the installation of a building automation system allowing greater heating control. At Aspen Highlands we replaced metal halide lighting in the parking garage, installed a building automation system and utilized a revolving door to reduce energy consumption. Lastly we worked with staff throughout the company to identify energy waste and address the causes.”

Lighting Ban
ASC will be phasing out the use of incandescent light bulbs by the end of 2011. The company has already made significant strides in reaching that goal by retrofitting lights throughout the company – from The Sundeck on Aspen Mountain to the parking lot at Aspen Highlands. This summer ASC will spend more than $100,000 to upgrade lighting at The Little Nell, The Snowmass Club, The Limelight Lodge, D&E Ski & Snowboard Shop and Four-Mountain Sports stores and many other buildings.

ASC’s incandescent bulb ban reads as follows: “Lighting accounts for about 15 percent of energy use in ASC hotels and office buildings, and 34 percent of total electricity use in the U.S. In the last twenty years, new technology means replacing incandescent bulbs with efficient and aesthetically acceptable fluorescent or LED bulbs is possible. High return on investment from energy savings and increased bulb life means retrofits have become fiscally prudent as well. In addition, lighting retrofits help reduce carbon dioxide emissions. For these reasons, and in keeping with our guiding principles that emphasize financial success and environmental stewardship, Aspen Skiing Company has made the commitment to phase out the use of incandescent light bulbs in all facilities by December 31, 2011.”

New Solar Array at The Sundeck
ASC recently installed its sixth solar array at The Sundeck restaurant on the top of Aspen Mountain. The 2kW array, using super high efficiency Sunpower panels is accompanied by an educational display.

“Our goal was to reach the hundreds of thousands of people who pass by that view every year on the way to The Sundeck,” says Auden Schendler, ASC’s Vice President of Sustainability. “It’s just as much of an educational and demonstration project as it is a clean energy generator.”

The educational display includes information on the ASC partner nonprofit Protect Our Winters, a group of snowsports enthusiasts dedicated to mobilizing the snowsports industry on climate action.

Merry-Go-Round Remodel
The mid-mountain Merry-Go-Round restaurant at Aspen Highlands is currently being remodeled with a goal of cutting energy use by 30 percent. ASC aims to reach this goal by installing window retrofits, efficient wall and roof insulation, efficient kitchen equipment and the use of additional green materials. The $6 million remodel of the Merry-Go-Round will be complete by the beginning of the 2011-2012 season.

Cutting Natural Gas Use
ASC will cut company natural gas consumption by an estimated 25-30 percent by proactively retrofitting boilers at The Little Nell Hotel.

“This project has a great return on investment and on the environment,” says Aspen Skiing Company Project Manager, Gert Van Moorsel.

This estimated savings will keep 305-365 tons of CO2 from entering the atmosphere and will also improve the guest experience. The project is currently underway and will continue this spring.

In addition, ASC will begin construction this summer on the new Elk Camp Restaurant (replacing Café Suzanne at Snowmass in 2012-2013), which is scheduled to be LEED Certified and to implement advanced heating systems with other green materials to beat local energy codes by an estimated 30 percent. A new IT Data Center at ASC will feature the latest hot aisle/cold aisle and in-row chiller technology and other green features to reduce energy consumption company-wide.

For more information and updates on ASC’s Environmental Initiatives, visit www.aspensnowmass.com/environment, become a fan on Facebook at www.facebook.com/savesnow and follow ASC on Twitter at www.twitter.com/savesnow.

Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com.

Wednesday, April 13, 2011

Farrell's eXtreme Bodyshaping Teams Up with Charity for “Kickin’ it for Special Olympics Colorado”


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Popular fitness franchise opened its doors in Denver February 2011

Farrell’s eXtreme Bodyshaping (FXB), a popular fitness franchise developed in Iowa, has opened its first Denver location (1547 S. Colorado Blvd.). FXB will host “Kickin’ it for a Special Olympics Colorado,” as part of a Denver Metro Chamber of Commerce ribbon cutting ceremony on May 4, 2011 from 5:30 p.m. until 7:30 p.m. Attendees will enjoy refreshments, prizes, and an opportunity to view a FXB class in session. In addition, 10% of the event proceeds will be contributed to Special Olympics Colorado.

The new FXB location boasts 2,500 square feet of mat space dedicated to the participants’ workout. Fitness kickboxing classes are held on Monday, Wednesday, and Friday, and resistance-training classes are held Tuesday, Thursday, and Saturday. Class times are at 5:15 a.m., 6:15 a.m., and 5:30 p.m. Class times will be added in the future to accommodate participants’ busy schedules.

The first 10-Week Challenge at the FXB location is in session, and franchise owner Dan Dorenkamp has begun enrolling participants for the next session, which will begin May 14, 2011.

“Kickin’ it for Special Olympics Colorado will showcase all that FXB has to offer, including fitness kickboxing, resistance training and nutrition—all the while raising awareness and funds for Special Olympics Colorado,” Dorenkamp said. “The motivation, accountability, challenge, and personal attention that I received during my 10-Week challenge is what set Farrell’s apart from any other fitness program I’ve experienced. I am thrilled to share this experience with the first session participants, and I look forward to helping Denver residents reach their health and weight loss goals.”

Farrell’s is a results-based fitness program for participants of any age, lifestyle, sex, or athletic ability, combating obesity and developing healthy lifestyle habits. In just 45 minutes a day, six days a week, for 10-weeks, Farrell’s participants make real changes in their fitness and overall health. Participants are part of a team and have a coach and instructor to provide guidance, motivation, and accountability. The Farrell’s 10-Week Challenge gives participants the opportunity to compete for a $1,000 grand prize, awarded to those with the most eXtreme body transformations in 10 weeks.

The Farrell’s program includes three essential elements:
• Fitness Kickboxing – a Taekwondo-based workout that combines rhythmic martial arts moves, including dynamic kicking and punching, and bag training to push bodies to their cardiovascular limits.
• Resistance Training – an intense anaerobic bands workout that targets “problem areas” through exercises specifically designed to sculpt, tone, and shape the entire body. These workouts turn bodies into calorie-burning machines.
• Nutrition – a well-balanced eating plan that converts food into fuel for the body. By eating six times per day, participants stay satisfied and in “burn mode” all daylong.

“We are in the business of helping people transform their lives – results are typical,” says Farrell’s Founder, Lance Farrell. “We have helped over 30,000 people transform their lives through this program. Our certified instructors, coaches, and teams help participants improve their overall fitness, balance, coordination, strength, muscle tone, body shape, self-defense, and agility.”

Kickin’ it for Special Olympics Colorado is the inaugural event launching FXB in Denver. To RSVP please email dandorenkamp@extremebodyshaping.com or call (303) 756-2639.

About Farrell’s Extreme Bodyshaping
FXB is a transformative fitness program designed to help you quickly improve your fitness level. In ten weeks, you will make positive, permanent changes to your health, strength, appearance, and confidence. Farrell’s Denver – S. Colorado Blvd. is locally owned and operated by FXB Colorado, LLC, a Farrell’s eXtreme Bodyshaping franchisee. For more information about the Farrell’s 10-Week Challenge and to find a location near you, visit www.extremebodyshaping.com. Find Farrell’s on Facebook by visiting
www.facebook.com/extremebodyshaping

About Special Olympics Colorado
Since 1969, Special Olympics Colorado (SOCO) has been strengthening families, athletes and the very soul of our community through sports training and athletic competitions. Special Olympics Colorado provides year-round training and sponsors over 80 competitions at the area and state level in 20 sports for more than 10,000 athletes statewide. With a base of more than 6,500 volunteers, thousands of hours are donated allowing SOCO to support athletes of all ages and abilities, allowing them to build athletic, learning and social skills. Participation with other athletes, non-disabled peers (Unified Sports® partners), coaches, sponsors and volunteers builds confidence and creates opportunities to participate as productive and respected members of society by increasing public awareness of the athletes’ capabilities. There is no cost to participate in Special Olympics. For more information visit www.specialolympicsco.org

Tuesday, April 12, 2011

What is Farrell's eXtreme Bodyshaping?

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Farrell’s eXtreme Bodyshaping (FXB), a popular fitness franchise developed in Iowa, has opened its first Denver location (1547 S. Colorado Blvd.). Owner Dan Dorenkamp explains the concept.

FXB is a transformative fitness program designed to help you quickly improve your fitness level. In ten weeks, you will make positive, permanent changes to your health, strength, appearance, and confidence. Farrell’s Denver – S. Colorado Blvd. is locally owned and operated by FXB Colorado, LLC, a Farrell’s eXtreme Bodyshaping franchisee. For more information about the Farrell’s 10-Week Challenge and to find a location near you, visit www.extremebodyshaping.com. Find Farrell’s on Facebook by visiting
www.facebook.com/extremebodyshaping

WILHELMINA MODELS, MIRACLESUIT® AND MACY’S TO HOLD WILHELMINA 40+ MODEL SEARCH


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OPEN CALL IN DENVER

WHAT: World-renowned modeling agency, Wilhelmina Models, along with partners Miraclesuit® and Macy’s will host an open call for The Wilhelmina 40+ Model Search at Wilhelmina Denver on Saturday, May 7.

The nation-wide model search embraces women ages 40 and up who exude beauty and confidence. One woman will join Wilhelmina’s Sophisticated Division which boasts a roster of elite supermodels including Carol Alt.

Attendees will receive complimentary hair styling by the stylists from Thompson & CO and have their entry photo taken by Courtney Roxanne Photography.


The Search:
• Open to women ages 40 and above
• Applicants will enter online until May 24, 2011 at www.wilhelminamodelsearch.com, by attending in-person casting calls, or by mailing in their favorite photo and brief personal summary.
• Entry fee - $20
• Each applicant will receive a $20 coupon to apply towards a Miraclesuit® purchase at Macy’s.
• Judges panel to consist of top Wilhelmina talent agents, celebrity Costume Designer, Randall Christensen, Estée Lauder Global Premier Makeup Artist, Blair Patterson, and a representative of Miraclesuit®.
• Finalists to be announced at Macy’s Herald Square on June 30, 2011 in New York.

Prizes:
• Ten Finalists will each win a trip to New York City to compete in the finals judging, including a fashion show at Macy’s Herald Square, and receive additional prizes from our sponsors.
• Grand Prize Winner:
o A five-year modeling contract with Wilhelmina Models
o A photo shoot courtesy of Miraclesuit®
o Miraclesuit® swim wardrobe valued at $1,000
o Opportunity to be a Miraclesuit® spokesperson for a year
o One year supply of Trimwater
o A $1,000 gift card to Macy’s
o A make-up session with Blair Patterson plus $1,000 worth of Estée Lauder cosmetics

WHEN: Saturday, May 7
12:00 p.m. to 2:00 p.m.

WHERE: Wilhelmina Denver
209 Kalamath Street, Unit 10
Denver, CO 80223

WEBSITE: www.wilhelminamodelsearch.com

THE WILHELMINA 40+ MODEL SEARCH is sponsored by Miraclesuit®, Macy’s, Estée Lauder, Xtra Life LYCRA® fiber, and Trimwater (the official beverage of Wilhelmina Models).