Tuesday, February 17, 2009

Property By Phone Now Desired by Tech Savvy Consumers


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AccessU2 Mobile Solutions, LLC, a pioneer in mobile marketing for real estate, and its patent pending product, Property By Phone, have been sought out by smart Realtors, but now, consumers are requesting that their Realtors use this service.

“Today’s tech savvy consumers are demanding that their Realtors use the latest technology to sell their property even faster,” said Founder and CEO Kenneth O’Hanlon. “Toll free voice recordings were once the industry standard, but they are now out-of-date. With Property By Phone prospective buyers can receive property text, photos, and video information via text message, even as they stand in front of the property.”

Property By Phone instructs the prospective buyer to call a toll-free number, and the property information, video, and photos are delivered by text message. The company’s platform delivers the same type of experience to a buyer's cell phone that virtual tours have delivered to websites. The Realtor also receives a call capture text message and email as soon as the consumer receives the information. Using the Your Front Office service, consumers can also set an appointment on the listing agent’s calendar.

Chelle Fletcher, a Realtor with Home Real Estate in Denver, was asked by one of her home sellers if she could use “that new service that sends text, photos and videos to you cell phone instantly” as a marketing tool to sell their home. Fletcher did a demo of the Property By Phone service and was so impressed that she decided to market all six of her current properties this way.

Using PropertyByPhone.com is a quick and easy process:
1. Dial the toll-free number listed on the sign rider.
2. Enter the Property code displayed.
3. Choose English, French, or Spanish to receive text property information.
4. Consumer confirms cell phone number.
5. A text message description, a photo gallery, and optional video of the property are received.
6. Realtors receive a text message of the cell phone capture at the same time as the buyer is getting the property information.
7. The consumer can be connected with an operator to schedule a viewing of the listing; the Realtor and consumer receive text messages with appointment information.
8. Activity reports on the Realtor’s portal at www.propertybyphone.com keep a record of all leads received and can be shared with the home seller.

Nearly four years ago, an experience trying to view home properties in Florida convinced O’Hanlon that there had to be a better way to get property information. He found that brochure boxes were often empty, brochures were ruined by rain, Realtors did not return his calls promptly, or real estate offices were closed when he called.

Having a teenage daughter who text messaged frequently, O’Hanlon knew that society was on the verge of a mobile information revolution. He created a powerful platform to deliver instant multimedia content and interactive messaging services to all mobile handsets in North America. He discovered that voice takes priority over data in delivering information in the wireless network world, so he based development on using a toll free number with a voice recognition system, or IVR.

“We eliminate expensive, messy, time-consuming, and environmentally unfriendly brochure boxes forever,” commented Founder and CEO, Kenneth O’Hanlon. “Property By Phone delivers the property information descriptions and visuals to an interested home buyer, and, at the same time, a message is sent directly to the listing Realtor’s cell phone capturing the prospect’s number.”

Setting up service is simple; a Realtor subscribes to the service and receives a sign rider with a toll free number and a property code. When subscribing, the Realtor creates their property description and uploads their photos and can create videos online. Realtors can also review and share the activity report with home sellers.

In 2003, AccessU2 CEO Kenneth O'Hanlon began development of the code and process patents for Property By Phone. Along the way he quite literally pioneered the industry, working with cell phone aggregators and wireless providers in the U.S. and Canada and filing the patent pending process he created. Property By Phone is the only instant property information service that can communicate with the consumer in English, Spanish, or French; deliver photos and videos; and backed by 24-hour live operator assistance. The toll free number and property codes can be used in other marketing vehicles simply by adding them to advertisements, banners, billboards, or signage. For more information, visit www.propertybyphone.com.

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